Diversity Equity & Inclusion 101 for Marketing & BD Professionals
Course Introduction
Diversity, Equity and Inclusion (DEI) have long been priorities for organisations, but there is now an increased level of expectation and urgency from colleagues and clients to make progress. Marketing & Business Development practitioners have an important, but often overlooked, role to play in hardwiring DEI into client interactions and internal and external communications. Standing out from the crowd in a way that is authentic and credible and avoiding falling into the traps of lip service or virtue signalling, requires a strong foundation of DEI knowledge and practical skill.
What will participants learn?
Our workshop for Marketing & Business Development practitioners is highly engaging and interactive. We explore the shifting DEI landscape and its impact on the expectations of clients and prospective hires and consider evidence linking DEI to business performance. Our strong focus on best practice and practical tips ranges from inclusive language and imagery and working with DEI data through to managing DEI content in proposals and pitches in an honest, authentic and impactful way.
This workshop is relevant to Marketing & BD colleagues, of any seniority.
Content
- 01Evidence of the value of DEI from the standpoint of people, clients, brand and performance
- 02The changing landscape: A quick-fire summary of the factors driving urgency around DEI
- 03The importance of purpose and impact: Elevating DEI commitments and successes to enhance your brand
- 04Practical steps to hardwire DEI into key Marketing & BD processes and decisions, avoiding common pitfalls
- 05Getting it right, best and next practice on internal and external communication: Key principles of inclusive language, inclusive imagery and accessibility
- 06Reflections and commitments to take away
Working with Inclusive Group
Inclusive Group will work with you to understand the context for your workshop. This involves a 20-minute discovery call where we explore:
- 01The background and ‘cultural norms’ of this topic in your organisation
- 02An overview of the participant group(s)
- 03Scenarios or examples relevant to your organisation that we can use during the workshop
- 04Anything else pertaining to the successful delivery of the workshop
Details
- 01Virtual delivery via Inclusive Group Zoom or your own platform
- 02In-person delivery at your office or offsite venue (travel expenses will apply)
- 03Suitable for up to 25 participants
- 04Customisation of workshop content is available (design fee will apply)
- 05Please contact us to discuss how this workshop will complement your current EDI activity
Follow-Up
Talk to us about our additional learning tools, such as nudges, videos and podcasts, to deepen and extend your participants’ understanding and application of this topic.